Super Bowl LVII
I was tasked with taking the field to play a supporting role in E*TRADE’s Baby Wedding rollout — driving home our point that with E*TRADE, you’re ready for anything — on the field and in life.
Client: E*TRADE
Agency: MullenLowe New York
AD: Jermine Hodge
CDs: Richard Singer & Zack Menna
Twitter
Wrote lines for the E*TRADE Baby to tweet out at the start and end of the big game.
Wrote lines for the E*TRADE Baby to tweet out at the start and end of the big game.
E*TRADE Baby @etradebaby
This is my eighth game. What can I say? The excitement keeps me looking young. #ETRADEBabyWedding
E*TRADE Baby @etradebaby
Congrats to the MVP. That would be me, for successfully staying up past my bedtime. #ETRADEBabyWedding
TikTok and Instagram Story
We created short videos of the E*TRADE Baby driving home the fact that E*TRADE helps people be ready for anything.
We created short videos of the E*TRADE Baby driving home the fact that E*TRADE helps people be ready for anything.