The E*TRADE Baby

I was very lucky to be a part of history to give voice to the iconic E*TRADE Baby on social. Writing with his wit and humor always makes me realize just how much smarter this kid was than I was at that age. He invested in stocks. I invested in my Game Boy Color.

Client: E*TRADE
Agency: MullenLowe New York
AD: Jermine Hodge
CDs: Richard Singer & Zack Menna

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 ^{E*TRADE Baby @etradebaby}
You gave me life, so I’ll give you a gift. That’s how this works, right? #HappyMothersDay

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^{E*TRADE Baby @etradebaby}

Ah, the Tooth Fairy. I remember our encounter fondly. It was my very first trade. #ToothFairyDay

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^{E*TRADE Baby @etradebaby}

The only thing I’m invested in right now is getting out of the office early. #SummerFridays

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^{E*TRADE Baby @etradebaby}
I’d help with the pilot shortage, but no one likes to see a baby on a plane. Especially in the cockpit.

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^{E*TRADE Baby @etradebaby}

I’m the gift that keeps on giving… financial wisdom.

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^{E*TRADE Baby @etradebaby}
Happy 246th birthday, America. Take it from me, you’re still looking good for your age.

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^{E*TRADE Baby @etradebaby}
Three things to stay away from today: black cats; broken mirrors; and bad investments. #Fridaythe13th

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^{E*TRADE Baby @etradebaby}
Now that football’s back, can someone explain to me how you throw this thing?

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^{E*TRADE Baby @etradebaby}

I need my 1099, and a nap. Not necessarily in that order.

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^{E*TRADE Baby @etradebaby}

Ah spring cleaning, the ritual of putting clothes away that I never wore in the first place.

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^{E*TRADE Baby @etradebaby}

I hope my investments bloom better than my flowers.

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^{E*TRADE Baby @etradebaby}

Shout out to the only woman who’ll take my calls. #HappyMothersDay

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^{E*TRADE Baby @etradebaby}

Just heard about #ShortKingSpring. What a time to be alive. And 26 inches tall.

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^{E*TRADE Baby @etradebaby}

New year, new me, new resolutions that I won’t keep past February.

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^{E*TRADE Baby @etradebaby}

For me, every day is #InternationalBathDay. Thanks rubber duckie.

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^{E*TRADE Baby @etradebaby}

In this economy, we all have to make sacrifices. Guess I’m cutting back on bottle service this month.

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^{E*TRADE Baby @etradebaby}

I’m feeling pretty good about my finances this year. My bracket, not so much.

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^{E*TRADE Baby @etradebaby}

Did anyone else know #LeaveTheOfficeEarlyDay was a thing?