Paul Bernabe •  Copywriter
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Rainforest Trust



words by: Paul Bernabe
art by: Paul Bernabe and Jermine Hodge

awards given: The 2021 Desmond Maxwell Cause+Charisma Scholarship




Introduction

Rainforest Trust purchases and protects the most threatened tropical forests, saving endangered wildlife through partnerships an community engagement. According to their website in 2018, Rainforest Trust saved 1,926,002 acres — an area larger than the state of Delaware.

What if we actually created a game where people had fun defending the rainforests? And what if the ad revenue actually went towards helping save the world? Ad revenue makes cents. Literally. But when all those cents add up, you get change.

Strategic Impact


Ads for Earth Defenders will be placed where people are most likely to use their phones.