paul bernabe •  copywriter
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The North Face

words by: Paul Bernabe and Cynthia Rojas
design by: Paul Bernabe
concept by: Paul Bernabe, Marian Cuestas, Cynthia Rojas, and Ping Sun
awards given: Young Ones Gold Pencil and Young Ones ADC Bronze Cube


Women deal with a lot of crap out there. But out in nature, they can take in nature’s unbiased environments, welcoming them to just be. 

This campaign’s goal is to bring the beauty and expanse of nature by placing these posters in urban environments with copy that welcomes women to just be.