The E*TRADE Baby
I was very lucky to be a part of history to give voice to the iconic E*TRADE Baby on social, writing for events as big as the Super Bowl to smaller celebrations like #ShortKingSpring. Crafting lines with his wit and humor always makes me realize just how much advanced he was compared to me at that age. He invested in stocks. I invested in Barney.
Client: E*TRADE
Agency: MullenLowe New York
AD: Jermine Hodge
CDs: Richard Singer & Zack Menna
Super Bowl - Supplementary Shorts
I was tasked with taking the field to play a supporting role in E*TRADE’s Super Bowl spot Baby Wedding and to drive home our point that with E*TRADE, you’re ready for anything — on the field and in life.Camping Trip
BFF: Ready for this camping trip?
BABY: When my money’s working hard, I’m ready for just about anything.
BFF: What about bears?
BABY: A bear market? Yes. Actual bears? Not so much.
SFX: A bear roars.
BFF: Uh-oh.
BFF: Ready for this camping trip?
BABY: When my money’s working hard, I’m ready for just about anything.
BFF: What about bears?
BABY: A bear market? Yes. Actual bears? Not so much.
SFX: A bear roars.
BFF: Uh-oh.
Piggy Bank
BABY:
Meet my old financial partner. I had to fire him cause he was always breaking under pressure.
BABY:
Meet my old financial partner. I had to fire him cause he was always breaking under pressure.
Game Day Twitter
I was also asked to write lines for the E*TRADE Baby to tweet out at the beginning and end of the big game.



Peacock Pause Unit
Wrote a little bit for the Baby’s reaction to you pressing pause on Peacock.
General Twitter and Instagram
Last but not least, I wrote copy for the E*TRADE Baby’s Twitter and Instagram feeds, where he commented on special occasions, the news, and whatever crossed his tiny, yet brilliant mind.



Ah, the Tooth Fairy. I remember our encounter fondly. It was my very first trade. #ToothFairyDay


The only thing I’m invested in right now is getting out of the office early. #SummerFridays




I’m the gift that keeps on giving… financial wisdom.


Happy 246th birthday, America. Take it from me, you’re still looking good for your age.






I need my 1099, and a nap. Not necessarily in that order.


Ah spring cleaning, the ritual of putting clothes away that I never wore in the first place.


I hope my investments bloom better than my flowers.


Shout out to the only woman who’ll take my calls. #HappyMothersDay


Just heard about #ShortKingSpring. What a time to be alive. And 26 inches tall.


New year, new me, new resolutions that I won’t keep past February.


For me, every day is #InternationalBathDay. Thanks rubber duckie.


In this economy, we all have to make sacrifices. Guess I’m cutting back on bottle service this month.


I’m feeling pretty good about my finances this year. My bracket, not so much.

