Live Your Lawn Life
All the ways to enjoy the grass on your lawn — and on social.
Client: Scotts
Agency: MullenLowe New York
AD: Jermine Hodge
CD: Amar Braithwaite
Scotts on Social
Taking a social-first perspective, we concepted and produced content that leaned on TikTok trends and kept an eye on creating a foundation for serial content.Lawnxieties
This concept played on the TikTok trends of “what my mom/dad/wife/husband thinks guests will do when they come to our house” where guests will humorously be completely irrational and turn over their entire house looking at where they haven’t cleaned enough.
This concept played on the TikTok trends of “what my mom/dad/wife/husband thinks guests will do when they come to our house” where guests will humorously be completely irrational and turn over their entire house looking at where they haven’t cleaned enough.
New Game Alert
Lawns are meant to be enjoyed. That’s why we wanted to create a new series that expands people’s horizons beyond bocce ball, horseshoes, and giant Jenga.
Lawns are meant to be enjoyed. That’s why we wanted to create a new series that expands people’s horizons beyond bocce ball, horseshoes, and giant Jenga.
Return to Lawn Life
We leaned into the trend of people jumping over their phone and being transported to an ideal place — a beach, a luxe hotel, a table with a view. But what happens when vacation’s over and you need a vacation from your vacation? Step over and return to the lawn life.
We leaned into the trend of people jumping over their phone and being transported to an ideal place — a beach, a luxe hotel, a table with a view. But what happens when vacation’s over and you need a vacation from your vacation? Step over and return to the lawn life.
Caught on Camera
We wanted to show that everyone can enjoy the lawn life — even for a couple seconds at a time.
We wanted to show that everyone can enjoy the lawn life — even for a couple seconds at a time.
Baby’s First Impressions
We saw the trend of babies peering into things that they’ve never seen before — and thought about applying that to babies living the lawn life.
We saw the trend of babies peering into things that they’ve never seen before — and thought about applying that to babies living the lawn life.
