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Paul Bernabe •  Copywriter
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E*TRADE Social


How do you make investing less intimidating?
Make it understandable and relatable for everyone.
That’s how we gave E*TRADE its best performing year in 2023.


Client: E*TRADE
Agency: MullenLowe New York
AD: Jermine Hodge
CDs: Alice Burton, Jack Loftus & Kelly O’Keefe


Organic Social

Some concepts for E*TRADE’s Instagram feed and story.

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Catch up on what you wish school had taught you this #FinancialLiteracyMonth. Click the link in bio to learn more about managing your finances.
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Lizzy and I have one thing in common: we’ve always got one eye on the market. #NationalPetDay
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Take control of your finances by learning how to budget. Click the link in bio to learn more. 
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We're all searching for answers about the economy. Why not start by clicking the link in bio?
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What sort of gains are you manifesting this #Thanksgiving ?
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That's a wrap on 2022. Looking forward to a fresh financial start in the new year.
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However you choose to pay off your loans, we’ll help unlock the tools to help you stay on track. Learn more with the link in bio.
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Feel more than okay when you learn about making the most of your contributions ahead of tax season. See how with the link in bio.
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We’ve been around since ‘82, and we know there are two things that usually make a comeback: grandma’s closet and the stock market.
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Now this is our kind of lineup.
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It’s not just a costume. It’s a mindset. Which one would you pick? #HappyHalloween
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Your health is as important as your portfolio. This #MentalHealthAwarenessMonth, put some of that focus on yourself.


Paid Social

Wrote headlines for E*TRADE’s offerings to drive account signups.

You don’t need an MBA to start an IRA. 
However you trade, we have options for every investor’s palate.
When it comes to your future, sit in the driver’s seat.
You don’t have to be fluent in finance to invest with E*TRADE.
Choices are hard.
E*TRADE makes them easy.
Investing doesn’t have to be intimidating.
When it’s time to invest, start with the best.
You use technology to show off the tastiest tacos. Why not use it to manage your money?
For investors who prefer a hands-off approach.
We love saying no.
No transaction fees on mutual funds. No problem.
The greatest gift we could give is more commission-free choices.
When it comes to investing, we make big tasks easier.