Paul Bernabe •  Copywriter
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E*TRADE Social


How do you make investing less intimidating?
How do you engage people to make better financial decisions?
Make it understandable and relatable for everyone.


Client: E*TRADE
Agency:
MullenLowe New York
AD: Jermine Hodge
CDs: Alice Burton, Jack Loftus & Kelly O’Keefe




Organic Social

Some concepts for E*TRADE’s Instagram feed and story.


  E*TRADE  @e_trade
Catch up on what you wish school had taught you this #FinancialLiteracyMonth. Click the link in bio to learn more about managing your finances.

 E*TRADE  @e_trade

Lizzy and I have one thing in common: we’ve always got one eye on the market. #NationalPetDay

 E*TRADE  @e_trade

Take control of your finances by learning how to budget. Click the link in bio to learn more. 

  E*TRADE  @e_trade

We're all searching for answers about the economy. Why not start by clicking the link in bio?

  E*TRADE  @e_trade

What sort of gains are you manifesting this #Thanksgiving ?

  E*TRADE  @e_trade

That's a wrap on 2022. Looking forward to a fresh financial start in the new year.

  E*TRADE  @e_trade

However you choose to pay off your loans, we’ll help unlock the tools to help you stay on track. Learn more with the link in bio.

  E*TRADE  @e_trade

Feel more than okay when you learn about making the most of your contributions ahead of tax season. See how with the link in bio.

  E*TRADE  @e_trade

We’ve been around since ‘82, and we know there are two things that usually make a comeback: grandma’s closet and the stock market.

  E*TRADE  @e_trade

Now this is our kind of lineup.

  E*TRADE  @e_trade

It’s not just a costume. It’s a mindset. Which one would you pick? #HappyHalloween

  E*TRADE  @e_trade

Your health is as important as your portfolio. This #MentalHealthAwarenessMonth, put some of that focus on yourself.



Paid Social

Wrote headlines for E*TRADE’s offerings to drive account signups.


You don’t need an MBA to start an IRA. 

However you trade, we have options for every investor’s palate.

When it comes to your future, sit in the driver’s seat.

You don’t have to be fluent in finance to invest with E*TRADE.

Choices are hard.
E*TRADE makes them easy.

Investing doesn’t have to be intimidating.

When it’s time to invest, start with the best.

You use technology to show off the tastiest tacos. Why not use it to manage your money?

For investors who prefer a hands-off approach.

We love saying no.
No transaction fees on mutual funds. No problem.

The greatest gift we could give is more commission-free choices.

When it comes to investing, we make big tasks easier.