The Story of Basic
I was tapped to help write the next chapters in Nissan’s established social series which skillfully emphasized how their cars were anything but basic.
Client: Nissan
Agency: TBWAChiatDay NY
AD: Jermine Hodge
CD: Shawna Klein, Corey O’Brien
Videos for Instagram Story
We used stills that were taken from TVC footage to tell a story about the town of Basic, showcasing how different Nissan’s offerings were.The Story of Basic:
Nissan Rogue
SCRIPT:
The Nissan Rogue.
Basic will never be the same.
Life in Basic was just that...
until the rogue came to town.
With a twist of the dial, the Rogue did what the townspeople couldn’t imagine.
It went off road.
Some were excited.
Others were in awe.
Life in Basic will never be the same.
Nissan Rogue
SCRIPT:
The Nissan Rogue.
Basic will never be the same.
Life in Basic was just that...
until the rogue came to town.
With a twist of the dial, the Rogue did what the townspeople couldn’t imagine.
It went off road.
Some were excited.
Others were in awe.
Life in Basic will never be the same.
The Story of Basic:
Nissan Altima
SCRIPT:
The Nissan Altima.
Basic will never be the same.
Boring came standard in the town of Basic. Until the Altima swept through.
With more attitude, more style – the townspeople couldn’t believe their eyes.
One thing’s for sure:
Life in Basic will never be the same.
Nissan Altima
SCRIPT:
The Nissan Altima.
Basic will never be the same.
Boring came standard in the town of Basic. Until the Altima swept through.
With more attitude, more style – the townspeople couldn’t believe their eyes.
One thing’s for sure:
Life in Basic will never be the same.
